Something serious. Maybe something classic, or industrial...? Emphasis on the The of "The Drink," if you know what I mean. To convey that "The realest drink is in this mug."
Marketing-wise, that can tie the bold and borderline utilitarian simplicity of the name of the drink to what it actually is, which is a comfort drink. And then the contrast between its presentation and the drink itself becomes an experience for the customer. The story of how, after a hard day's work, in a hard-worker's life, you come home and you have a loving family and a warm bed waiting for you.
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W-Wait, why was that plural?
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W-Well, if you're sure that metal working safe and me-proof...
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You tell me what to do, and I'll try to do it to help.
[rolls up sleeves]
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(she may stumble a little on her way, but she's careful enough and doesn't drop anything so far)]
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Alright now lil' Miss, what kinda design ya think best suits a drink like The Drink?
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Marketing-wise, that can tie the bold and borderline utilitarian simplicity of the name of the drink to what it actually is, which is a comfort drink. And then the contrast between its presentation and the drink itself becomes an experience for the customer. The story of how, after a hard day's work, in a hard-worker's life, you come home and you have a loving family and a warm bed waiting for you.
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Does that mean I sold you my concept?
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[ Taking a metal cup and starts molding it like it's clay. ]
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[watching]
Does it feel like clay to you now?
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[ Pulling his hand back to give her room to touch it if she wants. ]
Don't move an inch if'n I ain't focusin' my blessin' on it.
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I'm doing this.
[touches it. with her full palm]
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See what I mean?
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That's amazing.
What would happen if you were working on it and someone suddenly stuck their hand in there?
[im sorry she's like this]
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[ Wow it's like someone's done that before. ]
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Fascinating... I thought it would cause some sort of accident.
[ok she's back to watch him work]
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You did this with children around? My respect for you keeps going off the charts.
[,,,meaningful truth get]
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